Well...as promised I did try out Beknown, Monster's professional networking Facebook app. I'm sorry to say I was underwhelmed.
I started building my profile by giving permission for Beknown to access my personal Facebook profile. The app used data from the employment, name, location, education, and contact fields to begin building the professional profile. The result was sketchy but I wasn't concerned yet.
COMPLETING THE PROFILE
Beknown supposedly allows you to import data from your Linkedin and Monster profiles. I was unable to import any data from Linkedin. The error message I received was that Linkedin had blocked access. It seems to me this would have been worked out before launch. I signed on to Monster,com. I was able to access that profile but not all of the data came over. The Beknown profile was still incomplete.
I then tried to update the profile manually. I like using bullet points in my resume. I think they help with readability. For many online applications I use asterisks as bullets. I usually don't have a lot of trouble getting bulleted lists lined up. I did with the Beknown application.
Once your profile is complete the Beknown app suggests jobs that you may be interested in. Most of the jobs are ones that are listed on Monster.com. I have had little success with this job site. When I have applied to jobs I never heard from the potential employers. I did hear from scammers and insurance companies.
When job hunting it is important to have an online presence. Some time has to be put in maintaining a professional social profile. But it shouldn't be the main online activity. Linkedin is a good site for professional networking. Use that site and forget about Beknown.